How to write a meta description

Meta Description Length in — Updated May 17th February Peter Van Neste Following changes to the way Google displays search snippets in Maywe have updated this post to reflect the changes. At the end of NovemberSEOs noticed an increase in meta description length displayed in Google search snippets well above the previous character limit. A Google spokesperson is quoted as saying: This resulted in snippets becoming slightly longer, on average.

How to write a meta description

how to write a meta description

Sign up for our daily recaps of the ever-changing search marketing landscape. By submitting this form, you agree to Third Door Media's terms. We respect your privacy. Neil Patel on November 26, at Google has long held that meta descriptions do not impact search engine rankings.

From a post on the Google Webmaster Central Blog: Once written, meta descriptions are scarcely given a second glance or further consideration. Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions.

The content in a meta description does not influence the search algorithm. There are hundreds of algorithmic factors involved in ranking a site. Think about this on the broadest level: Search results based on location is a user-dependent metric.

A user in Anchorage Alaska will see a very different result: That much is obvious and pretty basic. But the algorithm is way more advanced than that.

Specifically, click-through rate CTR is part of the algorithmic ranking process. Pete Meyers of Moz wrote an article back in that is still very relevant. His point in the article was that Google uses two user metrics in search ranking.

how to write a meta description

Those two metrics are: We know Google and Bing both have this data, because they directly report it to us. Indeed, both Google and Bing seem to make use of this metric, since both data points are available in their reporting platforms: Google Webmaster Tools Image from Moz. By writing killer meta descriptions.

Take a look at an average SERP. Of these three, the meta description takes up the most space — a full two lines. It has the most amount of information, and thus gets viewed longer and read more. The language in your meta description should introduce the user to what the page is about.

If the user is going to the trouble of clicking on it, he or she wants to make sure that the page really is about what they are interested in. Great meta descriptions involve a touch of the persuasive.

To get clicks, go ahead and tug a little bit. Some SEOs advocate using a call-to-action in the description. One of the most persuasive things you can do with your meta is to spark curiosity. This is particularly true for informational queries as opposed to transactional queries.

By the time a user finishes reading your description, they should be curious about what the page will say about the topic. You need to provide just enough information to explain what the page is about but not so much that it ruins the curiosity factor. Use The Right Words.

In order to be compelled to click, the user needs to see relevant words. These words should be associated with his or her query. Make Them The Correct Length. If you write a meta description that is too long, Google will truncate it.

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They want you to be able to provide turnkey moments that deliver on needs by educating, instructing, or showing off what you can do.

And even though it might be easy to miss, your meta descriptions are the frontline of that effort for organic search.

Write a more generic meta description and find a natural place to insert the name of the product within that description. Then use a spreadsheet and the handy concatenate function to create similar but unique meta descriptions for each product page.

Continuing with our search engine optimization articles, today we are going to learn about the meta description tag. In this article we will discuss: What is a Meta Description Tag?

How to Create a Meta Description Tag; Contents of the Meta Description Tag. The meta description is a snippet of up to about characters – a tag in HTML – which summarizes a page’s content.

Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO..

What does a meta description do?

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